Broad acquisition
The main brand stays easy to understand, advertise and recommend.
About Match Me Now
A mainstream dating giant with better rooms inside it.
The refined brand no longer tries to make every member want the same experience. It gives mainstream dating the biggest stage, while luxury and adults-only layers sit behind deliberate choices.
Premium depth
Velvet creates higher-value membership and service opportunities.
Controlled adult edge
After Dark expands the proposition without redefining the whole platform.